Rick Rotatori

Over the course of my career, I’ve worked across complex B2B environments where sales outcomes are shaped more by structure, timing, and risk than by effort alone. I’ve seen the same pattern repeat across startups and mid-market companies: early growth driven by proximity and personal involvement eventually becomes a constraint when the system doesn’t evolve. I’ve spent decades as both an individual contributor and a sales leader within global enterprises as well as founder-led and mid-market organizations. My work has consistently involved complex solutions — spanning technology, services, and multi-stakeholder buying environments — where clarity and decision design matter more than volume. I tend to measure success not by activity or output, but by whether the systems in place allow decisions to be made calmly, consistently, and without unnecessary pressure. Earlier in my career, I worked in radio broadcasting, both on-air and behind the scenes — an experience that shaped how I think about communication, timing, and signal. That background eventually led me into sales, where I became more interested in the mechanics of decision-making than in persuasion itself. I still conduct commercial voice work and contribute on a voluntary basis for public service projects.